Doug Crawford, CEO
“I really enjoy working in this business. The people are genuine, and I get a sense of pride by thinking we are contributing to the greater good by helping to protect a natural resource — water.”
Doug Crawford serves as CEO of BMP Logic. He brings almost 20 years of years of experience as an agricultural products representative and a National Certified Crop Advisor. Throughout his career, Doug has been instrumental in helping farmers and ranchers produce food in the most cost-effective way while also protecting our natural resources. He has risen to complex challenges where he has crafted growth strategies, selected new emerging technologies to best serve his clients. His leadership approach reflects deep expertise in developing strong client relations and creating teams that are driven to excel and innovate.
Prior to BMP Logic, Doug served as President and CEO of FAS Systems, a national supplier for GPS Fleet Tracking technology solutions provider that remains in operation today. Before that, he started and headed several other businesses in agriculture as well as retail.
Most recently, Doug was instrumental in BMP Logic’s recognition as a top three finalist for the Transformation Award from the Southwest Florida Regional Technology Partnership because of his work upgrading soil moisture probes with proprietary technology.
As a pilot since 1984, Doug is able to visit clients near and far with reduced travel time and expand BMP Logic’s territory.
Justin Jones, President & Chief Agronomist
Justin Jones received a Bachelor’s in Extension Education with a minor in Agronomy from the University of Florida and started his career as a Small Farms Agriculture Agent with UF/IFAS in the Suwannee County Extension Office. He moved into the field of irrigation management as Team Leader for the first mobile irrigation lab in Northern Florida and then served as a Research Coordinator of Nutrient Management Programs at the UF/IFAS Suwannee Valley Agricultural Extension Center near Live Oak.
Justin has since moved into the private sector serving as owner/operator of a couple of small family businesses. He was excited to get back into irrigation management through the creation of BMP Logic Inc. with Doug Crawford.
Brett Crawford, Director of Operations
Brett was born and raised in Gilchrist County, Florida. He is the fifth generation of his family to live and work on the family farm outside of Trenton. Brett graduated from Trenton High School and attended Lake City Community College.>
He worked summers in hay and peanuts while in high school and then transitioned into working for the family GPS/Remote Asset Management business, while also working in a local watermelon broker’s office during the summer months.
In the 2012 general election, Brett ran for and was elected to the Gilchrist County Soil and Water Conservation Board. He has been re-elected without opposition twice. On this committee, he works to help develop and implement programs that conserve the districts renewable natural resources. The Board takes available technical, financial and educational resources, whatever their source and focus to coordinate them so they meet the needs of the local land user for conservation of soil, water, and related natural resources. Brett currently serves as Chairman of the district board.
Brett has been employed with BMP Logic since it was established in 2014. Today, he is in charge of the operations aspects of the company. He works closely in the field with the producers and growers across the BMP territory.
Matt Bernhardt, Advisory Partner
Matt Bernhardt is the COO and co-founder of The Ignite Partners, a business consulting agency that focuses on market growth and technology intellectual property. A longtime entrepreneur, investor, and innovator, Matt also co-founded high-tech marketing firm Vectra Digital and custom software development firm Stickboy. Each of his businesses focuses on personal customer service, unique processes, and solutions for optimum results. As a thought leader in Southwest Florida, Matt has dedicated his volunteer efforts on at-risk youths in the community as a volunteer with Hoops on Mission and Boys & Girls Club of America.
Reema Bhatia, Advisory Partner
Reema Bhatia is the Managing Partner of an award-winning custom software and app development firm and a highly recognized digital marketing agency. As an active member of the Forbes Technology Council and the 2019 Technology Woman of the Year award recipient, she believes her contributions will empower companies, communities, and the next generation to embrace the use of technology as a force for good.
Felix Lluberes, Advisory Partner
Felix Lluberes is a highly accomplished global entrepreneur, mentor, and business strategist with more than 20 years of success in IoT, PlaaS, and sales. He is the CEO of The Ignite Partners, a high-tech business consulting agency in Fort Myers, FL. Felix helps companies gain optimal market penetration and tech IP creation to maximize their value.
Audra Colgan, Customer Relations
Audra is the fifth generation of her family to maintain a ranch and farming operation within the Lake Okeechobee watershed. Having this background gives Audra a unique perspective in speaking to producers and evaluating challenges they face. Audra is a graduate from the University of Florida with a bachelor’s degree in Animal Science and a minor in Ag-business marketing and management. Leading up to her position with BMP Logic, she worked as an Environmental Consultant for the Florida Department of Agriculture and Consumer Services-Office of Agriculture Water Policy. Working in that position gave Audra knowledge of conservation programs and experience in cost share programs, particularly on agricultural technology BMPs.
Audra joined BMP Logic in February 2020, today she is responsible for growing the customer base.
Nancy McDonald, Customer Relations
Nancy is from Marion, Virginia and a graduate of Dupage Horticulture School, Chicago, Illinois. Nancy owned and operated a 3.5 acre wholesale greenhouse business for 17 years. She was responsible for all aspects of the business, from growing and production to sales and shipping. Most recently, Nancy worked for Knox Medical which included indoor grow to the greenhouse, extraction and packaging. Nancy is a dedicated professional who understands the natural resource challenges facing agriculture producers today and is an Alumni member of the Wedgworth Leadership Institute (Class III).
Nancy joined BMP Logic in December 2019, today she is responsible for growing the customer base.