Doug Crawford, CEO

“I really enjoy working in this business. The people are genuine, and I get a sense of pride by thinking we are contributing to the greater good by helping to protect a natural resource — water.”

Doug Crawford serves as CEO of BMP Logic. He brings almost 20 years of years of experience as an agricultural products representative and a National Certified Crop Advisor. Throughout his career, Doug has been instrumental in helping farmers and ranchers produce food in the most cost-effective way while also protecting our natural resources. He has risen to complex challenges where he has crafted growth strategies, selected new emerging technologies to best serve his clients. His leadership approach reflects deep expertise in developing strong client relations and creating teams that are driven to excel and innovate.

Prior to BMP Logic, Doug served as President and CEO of FAS Systems, a national supplier for GPS Fleet Tracking technology solutions provider that remains in operation today. Before that, he started and headed several other businesses in agriculture as well as retail.

Most recently, Doug was instrumental in BMP Logic’s recognition as a top three finalist for the Transformation Award from the Southwest Florida Regional Technology Partnership because of his work upgrading soil moisture probes with proprietary technology.

As a pilot since 1984, Doug is able to visit clients near and far with reduced travel time and expand BMP Logic’s territory.

Justin Jones, President & Chief Agronomist

Justin Jones received a Bachelor’s in Extension Education with a minor in Agronomy from the University of Florida and started his career as a Small Farms Agriculture Agent with UF/IFAS in the Suwannee County Extension Office. He moved into the field of irrigation management as Team Leader for the first mobile irrigation lab in Northern Florida and then served as a Research Coordinator of Nutrient Management Programs at the UF/IFAS Suwannee Valley Agricultural Extension Center near Live Oak.

Justin has since moved into the private sector serving as owner/operator of a couple of small family businesses. He was excited to get back into irrigation management through the creation of BMP Logic Inc. with Doug Crawford.

Brett Crawford, Director of Operations

Brett was born and raised in Gilchrist County, Florida. He is the fifth generation of his family to live and work on the family farm outside of Trenton. Brett graduated from Trenton High School and attended Lake City Community College.

He worked summers in hay and peanuts while in high school and then transitioned into working for the family GPS/Remote Asset Management business, while also working in a local watermelon broker’s office during the summer months.

In the 2012 general election, Brett ran for and was elected to the Gilchrist County Soil and Water Conservation Board. He has been re-elected without opposition twice. On this committee, he works to help develop and implement programs that conserve the districts renewable natural resources. The Board takes available technical, financial and educational resources, whatever their source and focus to coordinate them so they meet the needs of the local land user for conservation of soil, water, and related natural resources. Brett currently serves as Chairman of the district board.

Brett has been employed with BMP Logic since it was established in 2014. Today, he is in charge of the operations aspects of the company. He works closely in the field with the producers and growers across the BMP territory.

Matt Bernhardt, Advisory Partner

Matt Bernhardt is the COO and co-founder of The Ignite Partners, a business consulting agency that focuses on market growth and technology intellectual property. A longtime entrepreneur, investor, and innovator, Matt also co-founded high-tech marketing firm Vectra Digital and custom software development firm Stickboy. Each of his businesses focuses on personal customer service, unique processes, and solutions for optimum results. As a thought leader in Southwest Florida, Matt has dedicated his volunteer efforts on at-risk youths in the community as a volunteer with Hoops on Mission and Boys & Girls Club of America.

Reema Bhatia, Advisory Partner

Reema Bhatia is the Managing Partner of an award-winning custom software and app development firm and a highly recognized digital marketing agency. As an active member of the Forbes Technology Council and the 2019 Technology Woman of the Year award recipient, she believes her contributions will empower companies, communities, and the next generation to embrace the use of technology as a force for good.

Felix Lluberes, Advisory Partner

Felix Lluberes is a highly accomplished global entrepreneur, mentor, and business strategist with more than 20 years of success in IoT, PlaaS, and sales. He is the CEO of The Ignite Partners, a high-tech business consulting agency in Fort Myers, FL. Felix helps companies gain optimal market penetration and tech IP creation to maximize their value.

Ty Barber, Customer Relations and Sales

Ty Barber grew up in Bronson, Florida. Ty went on to attend the University of Florida where he graduated from the college of Agriculture with a degree in Food and Resource Economics.  After graduation he moved to Indiana to work for Trennepohl Farms.  On the farm he managed the show cattle barn and traveled to cattle shows across the United States.  He also helped whenever he could with the row crop, and hay operation.  After moving back home and prior to BMP Logic he taught Agriculture and was an FFA advisor at his alma mater high school, Bronson Middle High School.  

Ty joined BMP Logic in June of 2022, today he is responsible for growing the customer base.

Carson Jones, Customer Relations and Sales

Carson was born and raised in Trenton, Florida. After high school Carson attended Warner University and received a degree in Agricultural studies. He started working for BMP Logic during high school in 2016 before coming on full time after college in 2021. Carson works in customer relations and is responsible for assisting farmers with the integration of soil moisture technology onto their farms as well as growing the customer base.